A Call for Corporate Partners | VOW Drive School Tour 2026

There are Grade 11 learners across Johannesburg right now who are one conversation away from believing their future is possible.

That’s not a metaphor. That’s the work.

At Undiscovered Brand, we don’t just manage campaigns – we build initiatives that mean something. And this one, in partnership with VOW 88.1 and Yakha Ikusasa Manje (YIM) Health Development Centre, is the most meaningful we’ve been part of yet.

We’d like to invite the right brands and organisations to be part of it too.

Introducing the VOW Drive School Tour 2026

Zero Dropouts. One Tour. A Future Unlocked.

 5 Schools across Johannesburg

The VOW Drive School Tour is a media, mentorship, and community initiative that takes the VOW Drive show – the flagship programme of VOW 88.1, the community radio station of the University of the Witwatersrand – off the airwaves and into the classrooms of Johannesburg’s schools.

Led by the VOW Drive presenters themselves, the tour visits five schools over five days, engaging Grade 11 learners in honest, inspiring conversations about broadcasting careers, media pathways, self-expression, and future readiness.

But this is about far more than radio.

It’s about walking into a classroom in an under-resourced community and telling those learners: you belong in every room, every industry, and every opportunity this country has to offer.

The Heart Behind It: YIM

At the foundation of this tour is Yakha Ikusasa Manje (YIM) Health Development Centre – a registered NGO that has been quietly and consistently changing lives across Johannesburg.

YIM runs an After-School Programme built around one unwavering belief: no learner should leave school before matric. Their Zero Dropout mission targets Grade 10–12 learners from under-resourced communities, providing academic support, psychosocial mentorship, and motivational intervention that many of these young people simply cannot access anywhere else.

The VOW Drive School Tour begins with YIM’s own learners – young people already in the programme – and then extends outward to additional less-privileged schools across the city.

This isn’t a once-off branded activation. It is community work, amplified.

What Happens on Tour

Each school visit includes:

• An interactive talk with VOW Drive presenters
• A live Q&A session with learners
• Distribution of partner-supported materials – stationery packs, career resources, hampers, and branded giveaways – delivered directly into learners’ hands

Your brand is present in that room. Not as a logo on a wall – as something a learner holds, uses, and remembers.

Why Partner With Us

We know corporate South Africa receives a lot of partnership proposals. Here is what makes this one different:

It’s real. YIM has been doing this work for years. The learners on this tour are not a stock photograph – they are young people in an active programme, supported by a team that shows up for them every week.

It’s verified. As a registered NGO, YIM is authorised to issue Section 18A tax certificates to qualifying corporate donors. Your contribution may be fully tax-deductible – speak to your finance or CSI team when structuring your commitment.

It’s measurable. You will receive tangible CSI reporting: number of schools visited, learners reached, and resources distributed – ready for your stakeholder reports and BEE scorecard.

It’s credible. VOW 88.1 is a trusted, youth-first media voice. Undiscovered Brand is a BB-BEE Level 1, 100% female-owned strategic partner. Together, we bring authenticity to every activation we deliver.

It reaches the right moment. Grade 11 is one of the most formative years in a young person’s life. Your brand meets them there — not through an ad, but through a genuine experience.

How Your Organisation Can Get Involved

There are no fixed tiers. We work with each partner to design a contribution that reflects your brand values and budget, while delivering real impact to learners.

Ways to contribute include:

• Sponsored learner hampers and branded giveaways, distributed at each school
• Stationery packs – pens, notebooks, highlighters, folders – for Grade 11 learners
• Career development materials – industry brochures, pathway guides, bursary information
• Financial contributions toward activation logistics, transport, and event costs

Whether you are a large corporate with a structured CSI mandate or a smaller brand that simply wants to do something that matters – there is a place for you on this tour.

The Deadline

Please express your interest by 14 August 2026 to secure your partnership placement.

All confirmed partners will receive a detailed partnership agreement and activation plan.

Let’s Talk

We would love to have a conversation about how your brand can show up for these learners.

📧 info@undiscoveredbrand.co.za

No dropout. No ceiling. No limits.

Be the brand that believed in them.

The VOW Drive School Tour 2026 is presented by VOW 88.1, Yakha Ikusasa Manje (YIM) Health Development Centre, and Undiscovered Brand. Section 18A eligibility is subject to qualification criteria — contact us to confirm applicability for your organisation.