Some things are worth coming back for. And for us, the Annual Mobile Soup Kitchen is one of them.

We are proud to announce that Undiscovered Brand’s 3rd Annual Mobile Soup Kitchen is officially happening — and this year, we are doing it bigger, louder, and with a team of partners that truly believes in the power of showing up for communities that need it most.

The Event at a Glance

This year’s Mobile Soup Kitchen takes place across two days and two locations, right in the heart of Johannesburg during Nelson Mandela Month:

📅 17 July 2026 — Kingsway
📅 18 July 2026 — Johannesburg Central (VOW 88.1 TAKEOVER)
🎯 Target: 600+ beneficiaries

The Mobile Soup Kitchen has always been about more than a warm meal. It is about dignity, visibility, and reminding our communities that they are seen — especially during the winter months when vulnerability is at its highest.

Meet the Partners Making It Possible

None of this happens without people who choose purpose over optics. We are honoured to introduce the confirmed partners for the 3rd Annual Mobile Soup Kitchen:

Yakha Ikusasa Manje (YIM) Health Development Centre – Community Partner
YIM is the founding community heart of this initiative. As a registered NGO with a Zero Dropout mission for matric learners, YIM represents exactly the kind of grassroots, people-first work that Undiscovered Brand was built to amplify. Their presence gives this event its soul.

VOW 88.1 – Official Media Partner
This one is personal. VOW 88.1 — the community radio station of the University of the Witwatersrand — was with us at our last Soup Kitchen, and they are back again. On 18 July, VOW 88.1 will be live on the ground at Johannesburg Central for a full Outside Broadcast Takeover, bringing the energy of the day to their entire listenership. Every confirmed sponsor from both days will receive on-air acknowledgement during the broadcast. When a media partner shows up for you twice, you know the relationship is real.

M&G Brands | Elite Bakery | Freshley’s – Bread Sponsor
Warm soup needs good bread. Our bread sponsors are ensuring that every bowl served comes with something to hold onto – literally and figuratively.

Garnet Ngubane & Partners Inc. – Packaging & Grocery Sponsor
A law, forensic and transaction advisory firm that understands community responsibility. Garnet Ngubane & Partners Inc. is stepping up with packaging and grocery support, ensuring our operations run smoothly on the ground.

ISB Optimus – Packaging & Grocery Sponsor
ISB Optimus continues to demonstrate that good business and good values are not mutually exclusive. Their contribution to this year’s event is a testament to what corporate South Africa looks like when it leads with heart.

Why This Matters

South Africa’s winter is harsh. For the 600 people we are targeting across Kingsway and Johannesburg Central, a warm meal on a cold July day is not a small thing – it is a moment of care in a season that can feel very uncaring.

For Undiscovered Brand – a BB-BEE Level 1, 100% female-owned creative, communications and events company – the Soup Kitchen is not a once-off campaign. It is a commitment we have renewed for the third time, and one we intend to keep renewing. Because real impact is not a campaign. It is a decision you make again and again.

Want to Get Involved?

We still have room for organisations who want to be part of something meaningful. Whether you are looking to contribute as a sponsor, volunteer on the day, or simply spread the word – there is a place for you at this table.

📧 info@undiscoveredbrand.co.za
🌐 www.undiscoveredbrand.co.za
📱 @undiscoveredbrand on Instagram

Be the organisation that showed up when it mattered.

Follow the Journey

We will be documenting every moment – from the preparation to the last bowl served. Follow us on social media for behind-the-scenes content, partner spotlights, and live updates on the day.

Tag us. Share this. Tell someone.

Because 600+ meals do not happen without a community behind them – and that community includes you.

Undiscovered Brand is a BB-BEE Level 1, 100% female-owned creative, communications and events company based in Gauteng. For partnerships, sponsorships and enquiries: info@undiscoveredbrand.co.za